Oct 2024 — Present
Realestanding.com
Digital Marketing Lead
Built a CRO-focused Google Ads acquisition funnel that hit the CPL and CAC targets.
−90%
CAC · higher lead quality
Barcelona, Spain
Gerard BoriFernández
Product & Growth Executive. Chief Product Officer with 10+ years building and scaling B2C, IoT and AI products, from 0-to-1 launches to a multinational portfolio.
- Product portfolio
- €22M
- Global app users
- 1M+
- Organic views
- 30M+
- MRR growth
- 10×
Now — Chief Product Officer building a B2C AI product from scratch, and founder of Simplically AI, an AI product studio. Open to advisory work in product, growth and AI.
About
Product vision, go-to-market and hands-on AI.
I'm a product and growth leader with 10+ years building and scaling B2C, IoT and AI products, from 0-to-1 launches to a multinational portfolio.
Today I'm Chief Product Officer, leading a 6-person team that is building a B2C AI product from scratch and taking it to market, backed by an AI content engine that has generated 30M+ organic views on Instagram and TikTok.
Before that I owned a €22M connected-product portfolio at Fluidra (a €2.1B multinational) and contributed to C-level decisions through its Product Committee. Three-time founder, industrial engineer and MBA, I combine product vision, go-to-market and pricing with a hands-on command of AI.
Languages
- Spanish
- Catalan
- English
Areas of expertise
- 0-to-1 Product & GTM
- AI Product Strategy
- Team Leadership
- Pricing & Business Cases
- Growth & Customer Acquisition
- Executive Stakeholder Management
- Product Roadmaps
- Product Marketing
- Conversion Optimization
- Paid Media & SEO
- CRM & Automation
- Performance Analytics
Consulting
How I can help
AI, e-commerce and digital marketing consulting for companies in Barcelona and beyond, with the same rigour as the results above.
AI consulting
Automation, assistants connected to your data and AI content, from diagnosis to production.
See the serviceE-commerce consulting
Shopify CRO, acquisition and recurring revenue, with the store connected to your ERP and data.
See the serviceMarketing & growth
Strategy, Google Ads, SEO, CRO and analytics to win customers at a sensible cost.
See the serviceExperience
Professional journey
- Alongside the full-time CPO role, deliver custom AI and automation projects for other clients, from fine-tuned models to scalable automation architectures
- Designed and built two AI-native business systems with their own MCP servers, operated through Claude: an invoicing and tax-compliance platform (invoices, expenses, bank reconciliation, Spanish VAT and income-tax filings) and a CAE compliance-document platform for Còrsega TV that collects, classifies and tracks the safety documentation clients require and its expiry dates
- Manage a 6-person cross-functional team: frontend, backend, AI and workflow engineers, a product designer and an AI content creator
- Direct an AI-driven content strategy that has generated 30M+ organic views on Instagram and TikTok, building audience and demand for the product
- Defined the AI architecture: open-source LLMs (Ollama) with fine-tuning and prompt engineering, plus generative visual features (ComfyUI), aligning technical feasibility with user value
- Contributed to C-level decision-making through the Product Committee, aligning product vision with business objectives
- Led cross-functional teams across App, Firmware, Hardware and Cloud to align global roadmaps with technical feasibility, market opportunity and profitability
- Defined value propositions, pricing strategies and business cases backed by detailed financial and market modelling
- Drove EMEA go-to-market, segmentation and competitive analysis to accelerate product adoption
- Directed the ERP migration, enabling scalable growth and API integration with the company website
- Delivered SEO and UX strategies that secured first-page Google rankings across key business verticals
- Previously (2014–2020, alongside other roles) built the company website and full digital strategy (UX/UI, SEO, SEM, local search), scaling organic traffic to 65,700 quarterly visits
- Built the full product: registration, matching algorithms, event management, automated email journeys and payment integration
- Ran digital acquisition (SEO/SEM, content, automation) and a KPI framework that improved CAC and conversion, refining UX through A/B testing and behavioural analytics
- Reached a 2% conversion rate on high-ticket services
- Sustained 99% uptime in a high-pressure production environment
Selected work
Advisory, training & ventures
Advisory mandates, my own ventures and corporate training, with results that show up in the numbers.
May 2024 — Present
Flippo.es
Digital & Growth Advisor
Advise on the company's entire digital side, from growth strategy (paid social, SEO, Shopify CRO) to integrating its ERP, sales, data and A/B testing platforms. Shifted revenue from one-off to recurring.
10×
MRR in 6 months · −40% ad spend
Sep 2021 — Sep 2024
Tailsip.com
Co-Founder & CEO
Bootstrapped e-commerce brand on Shopify and Amazon FBA, with €77K in revenue.
7M+
TikTok & IG organic views · 470K likes
Freelance
Academy Perfect
Corporate Excel Trainer
Microsoft Excel training for corporate and public-sector teams.
Telus International (Facebook) · W. L. Gore & Associates (GORE-TEX) · Generalitat de Catalunya
Stack
Tools and technologies
AI & automation
- Claude
- Claude Code
- MCP connectors
- Grok
- Ollama
- ComfyUI
- Make
- Zapier
Analytics & data
- Google Analytics
- Microsoft Clarity
- PostHog
- Looker Studio
- Power BI
- Supermetrics
- SQL
- Microsoft Excel
Growth & SEO
- Google Ads
- Meta Ads
- Semrush
- Ahrefs
- HubSpot
- VWO
Product & delivery
- Jira
- Confluence
- Notion
- Slack
- Figma
- Vercel
- Stripe
- Shopify
Education
Learning and certifications
Master of Business Administration (MBA)
thePower
Industrial Electronics and Automation Engineering
Universitat Politècnica de Catalunya (UPC)
Digital Product Management
University of Virginia
Advanced Google Analytics
Google
Entrepreneurship Fundamentals
SILEX 2.0
Contact
Let's work together.
Whether it's product leadership, growth strategy or an AI project — I'd like to hear about it.